MIC DROP2025

ABOUT THE PROJECT:

From KC to NYC goal is to expand the brand presence of Boulevard Brewing Co. to NYC. What better way to expand the brand’s recognition than to introduce Heidi Gardner as a brand ambassador. As a retired SNL cast member, Gardner spends her time between the two cities; she will be a recognizable face for both New Yorkers and Kansans.

This promotional event of Boulevard's new Quirk flavor ‘Mic Drop’ with big apple flavor, we want New Yorkers to enjoy Kansas City’s Favorite Seltzer.

BRANDING

PACKAGING

EVENT MARKETING

MICROSITE DESIGN