SHAW’S DELI2025

ABOUT THE PROJECT:

With this project I wanted to express my love for California beaches. Shaw’s Deli is a high-energy, mid-day refueling shop designed specifically for the surfers, skaters, and "nine-to-fivers" of the California coast. The brand occupies the space between a gritty seaside sub shop and a premium organic eatery, providing a quick, nutritious alternative to standard beach fare. Whether customers are "stealing company time" for an extended lunch break or grabbing a sandwich before paddling out, Shaw’s is built for the fast-paced, sun-drenched lifestyle of the West Coast.

BRANDING

SOCIAL MEDIA

PACKAGING

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